Lesbian, gay, bisexual, transgender, and questioning (LGBTQ) students are an at-risk student population. This qualitative study aimed to explore the factors related to high school counselor advocacy for them in light of the Theory of Planned Behavior (TPB). TPB has been used to predict behavior(s) in a variety of disciplines. Several factors appear related to advocacy for LGBTQ students, thus these factors will be discussed and an argument will be made calling for further evaluation of them in a subsequent quantitative study with a larger population sample.